Celebrating nearly 20 years of partnership, continued education, and a shared passion for the beauty industry.
At Collective Beauty, we believe that exceptional beauty experiences begin with education, innovation, and meaningful industry partnerships. Recently, our Business Manager, Tina Plantenga, had the incredible opportunity to visit L’Oréal’s corporate headquarters in Manhattan, New York City, marking a special milestone in a partnership that has spanned nearly two decades.
Celebrating Nearly 20 Years of Partnership
For almost 20 years, L’Oréal has been an important part of our journey, helping us bring innovative products, professional education, and elevated beauty experiences to our guests.
Tina's visit to the company's New York City headquarters was more than just a behind-the-scenes experience. It was a full-circle moment that celebrated the relationships, shared values, and commitment to excellence that have shaped our partnership over the years.
From meeting the passionate individuals behind the brands to gaining insight into the innovation and education that drive the industry forward, the experience was both inspiring and meaningful.
The Power of Education and Innovation
The beauty industry is constantly evolving, with new technologies, advanced formulations, and innovative techniques transforming how professionals care for their guests.
At Collective Beauty, we recognize that staying ahead of these advancements requires a continued commitment to learning and professional growth.
Experiences like Tina's visit allow us to strengthen our industry connections, explore emerging innovations, and bring valuable knowledge back to our team.
Our partnership with professional beauty brands such as Kérastase reinforces our dedication to offering high-quality products, personalized recommendations, and exceptional services.
Bringing Inspiration Back to Collective Beauty
While this experience took place in the heart of Manhattan, its impact extends directly to our team and the guests we serve every day.
The insights and connections gained through opportunities like this help us continue to:
- Invest in our team: Encourage ongoing education, professional development, and opportunities for growth.
- Embrace innovation: Stay connected to advancements in professional haircare, beauty, and wellness.
- Strengthen industry relationships: Build lasting partnerships with brands that share our commitment to quality and education.
- Elevate the guest experience: Apply new knowledge and inspiration to the services, products, and personalized care we provide.
We believe that when our team continues to learn and grow, our guests benefit from an even more thoughtful, informed, and elevated experience.
Looking Ahead with Gratitude
As we reflect on nearly two decades of partnership with L’Oréal, we are reminded of how important meaningful relationships are to our continued growth.
We are incredibly grateful for the opportunity to learn from industry leaders, connect with passionate professionals, and continue building a future centered around education, innovation, and exceptional care.
A special thank-you to our wonderful Kérastase partners, Amber Knaga and Gretchen Orr, for helping make this memorable experience possible.
Here's to continued growth, lasting partnerships, and bringing the very best of the beauty industry back to Collective Beauty.
Because at Collective Beauty, our commitment to education is ultimately a commitment to you.